Automatic transcription: what it is and how to use it
Today's transcription models recognise Italian well, often tell who is speaking and add punctuation. The text they produce can then be summarised, searched, translated or turned into minutes with a language model.
Some transcription models also run locally, on the company's own computer, and this matters when the recordings contain confidential data.
An example in an SMB
A renovation company records the first site visit, with the client's consent. In a few minutes the transcript becomes a list of requested jobs, which the surveyor checks and uses as the basis for the quote. No more lost notes.
The most common mistakes
- Recording without saying so: people must be informed and, in the cases required, give their consent.
- Blindly trusting proper names, acronyms and numbers: these are the parts transcription gets wrong most often.
- Uploading confidential recordings to free services without reading the terms.
- Storing transcripts without deciding how long to keep them and who can read them: they often contain personal data.
Why it matters to you
Meetings, site visits, phone calls with suppliers: in many businesses the important information is passed on by word of mouth and gets lost. Transcription turns it into a document you can search months later. The biggest benefit is not the text itself, but what you do with it afterwards: minutes, task lists, replies to clients.
All the AI terms explained simply are in the glossary.
Frequently asked questions
Does transcription work when several people talk at once?
It works, but quality drops with overlapping voices and background noise. A good microphone in the middle of the table helps a lot.
Can it be done without internet?
Yes, with transcription models installed locally, if the machine is powerful enough.
How do you handle technical terms specific to your industry?
Many services let you provide a vocabulary of expected words, such as product and client names. Where that isn't possible, it's worth proofreading those specific terms.
Read next
What a voicebot is and when it makes sense on the phone
A voicebot is an assistant that talks on the phone or by voice: it listens, transcribes what you say, understands the request with an AI model and replies in a synthetic voice.
GlossaryWhat local AI is and when to keep it in-house
Using AI locally means running the model on your company's own computers or servers, instead of through a vendor's cloud service, so that your data stays inside the company.
How toDo ChatGPT, Claude and Gemini use your company's data?
It depends on the plan, not the tool. With a personal account the answer is often yes, with a business plan it is normally no. Here is where to look.
Want to understand what your business really needs, without the jargon? Let's talk.
Text and graphics created with the support of AI. Method and content are AIR's.